June 2014
One easy tip for increasing your Twitter reach [VIDEO]
Published June 10, 2014
Many marketers know that social media can be a great promotional tool. You may already be using sites like Facebook or Twitter to promote your business, but it might be worth it to stop and ask yourself: Am I doing this correctly? When it comes to social media, sites make frequent changes and if you’re using these services you should make sure you’re up-to-speed. Here’s one quick tip you may … Read more »
Turning information into insight
Published June 9, 2014
The goal of marketing is to determine what people want and devise a way to provide them with it. With the availability of data, it has become easier for marketers to learn about target audiences and create campaigns that will appeal to them. But a lot of this success will depend on how data is interpreted. A recent Forbes article discusses the point that data has the power to transform many different … Read more »
Quality Wins Over Quantity
Published June 6, 2014
Every marketer wants to make sure the efforts of their campaigns are as effective as possible. The ability to reach a target audience is a factor in this equation, and for many marketers who work on social media campaigns, the ability to drive results organically is a goal. It is commonly known that Facebook’s organic reach has been on the decline. However, this isn’t necessarily bad news … Read more »
Emotional Connection Matters in all Marketing
Published June 5, 2014
Branding is all about telling a company’s story. A brand’s influence can be a big determining factor in whether a customer decides to purchase a certain product. Although branding for business-to-consumer industries may more readily spring to mind, it is worth noting that it is just as important when it comes to business-to-business companies. According to a survey Forbes conducted in … Read more »
Google Changes it’s Logo…by a pixel
Published June 4, 2014
When it comes to marketing strategy, the importance of the logo cannot be understated. As we have discussed previously on this blog, a logo is a critical component of branding that deserves careful consideration. Many design options exist, but ultimately it is up to the company to decide which style is right for their business. It was recently reported that Google made a change to its logo that was … Read more »
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