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June 2014

Pinterest makes it easier to get business insights

Published June 3, 2014

We’ve discussed previously the important role measurement plays in developing and executing a successful marketing campaign. We’ve also touched on the popularity and power of images, and how marketers can leverage photo sharing social networks like Instagram and Pinterest to create engaging campaigns. Pinterest announced not too long ago that it would be doing a trial run of its paid Read more »

L’Oreal Creates Targeted Ads Based on Hair Color

Published June 2, 2014

Thanks to the increased availability of data, marketers have been able to create campaigns more closely based on the interests of users. With targeted campaigns marketers are able to more directly reach a specific audience that will be interested in purchasing a product or service. But can advertising be specific enough to target users based on hair color? A campaign from L’Oreal is using technology Read more »

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Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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AdSoft Direct, Inc.
740 Tunbridge Road
Danville, CA 94526
(888) 3-ADSOFT
(888) 323-7638