June 2014
Pinterest makes it easier to get business insights
Published June 3, 2014
We’ve discussed previously the important role measurement plays in developing and executing a successful marketing campaign. We’ve also touched on the popularity and power of images, and how marketers can leverage photo sharing social networks like Instagram and Pinterest to create engaging campaigns. Pinterest announced not too long ago that it would be doing a trial run of its paid … Read more »
L’Oreal Creates Targeted Ads Based on Hair Color
Published June 2, 2014
Thanks to the increased availability of data, marketers have been able to create campaigns more closely based on the interests of users. With targeted campaigns marketers are able to more directly reach a specific audience that will be interested in purchasing a product or service. But can advertising be specific enough to target users based on hair color? A campaign from L’Oreal is using technology … Read more »
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