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November 2014


These email strategies don’t work

Published November 7, 2014

Email marketing has been around long enough that many already know the basic tricks that companies use to get customer attention. While there’s always the chance for businesses to reinvigorate old styles, some trends are better left behind, as Kimanzi Constable writes for Entrepreneur. A lot of what Constable criticizes has to do with both the subject of the email and the way that it presents Read more »


Use LinkedIn to expand your business [VIDEO]

Published November 6, 2014

Transcript If you’re a professional in the working world, you’ve probably heard of LinkedIn. But did you know that you can use the site to expand your business? LinkedIn allows you to very closely target customers in your specific industry and connect with them. You can maximize this connection by sending a personalized note asking the person if they’d like to be included on your email marketing Read more »


Can a business have too many positive reviews?

Published November 5, 2014

On the surface, it seems that having an overwhelming number of positive reviews of your company online only helps. After all, this proves that your business has reached a large number of people and successfully won them over. However,’s Laura Montini recently wrote about what she called a “bizarre problem” that Airbnb faced when it realized it was getting too many happy responses Read more »


How to create a strong subject line [VIDEO]

Published November 4, 2014

Transcript What’s the first thing you see when you check your email? It’s likely the subject line – and chances are your customers will make an important decision about whether to open or delete when they see this part of your message. Here are a few things to keep in mind when laying out your marketing campaign scheduling. First, make sure the subject line is relevant and doesn’t Read more »


Fantasy football and your marketing strategy

Published November 3, 2014

Believe it or not, multiple companies have been using fantasy football as part of their marketing techniques. Forbes’s Marc Edelman recently reported on a special relationship between several well-known companies and fantasy sports. Edelman says that the partnerships represent a possible boon for these businesses, since they could connect them to their target demographic of “high income Read more »

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