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March 2015

Mobile marketing can play a role in encouraging in-store purchases.

Companies now using more targeted localized marketing

Published March 3, 2015

Companies seem to be considering extremely localized marketing as a means of creating ad experiences that matter to potential customers. With more information and mobile channels open to businesses, tailoring content to reflect the target as closely as possible should be a priority. Location and context both matter, as Russell Buckley explores in a piece for the Guardian. Buckley notes that marketers Read more »


Marketing excellence with a dress that went viral

Published March 2, 2015

Anyone active on social media last week almost certainly encountered a bizarre viral trend that caught the internet’s attention. What started as a photo posted on Tumblr, in which the users asked if viewers saw a dress as blue and black or white and gold, later became a cultural phenomenon. Commenters argued for their own interpretations, attempted to explain the color discrepancy using science Read more »

Can "positive tweets" be a recipe for a successful brand campaign?

Can Twitter campaigns combat online negativity?

Published February 19, 2015

It’s no secret that social media can be a mean-spirited place, and that even with its great potential, there are many who are all too ready to use it to spread hateful messages. Interestingly, brands seem to be responding to this with their Twitter campaigns, attempting to use specific hashtags to create a more positive atmosphere. Whether or not this ends up having a wide-ranging effect, this Read more »


Elite winter wear company successful through ‘cultural branding’

Published February 18, 2015

Crafting a strong campaign marketing strategy involves looking at the points that make a product or service most relevant at a particular time. This year, the makers of the super-popular Canada Goose line of winter wear has seen massive success, with their recognizable clothing styles becoming a regular sight in cities wracked by cold. Although the company has existed for decades, the expensive products Read more »

Minneapolis' new logo still keeps its traditional "sailboat" motif.

Minneapolis announces new city logo

Published February 17, 2015

Over time, all logos need to change to adapt to new styles and trends, whether they be for companies, educational organizations or even cities. Minneapolis, Minnesota, has adopted a sleek new graphic logo to represent itself on official displays, according to MinnPost, and the redesign takes elements of the previous images associated with the city and attempts to redefine them using a new style and Read more »

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