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Current Events in Marketing

Miami gardens launches community involvement campaign

Published January 6, 2014

Localized marketing campaigns don’t always have to be about connecting a product with a consumer. Sometimes, they can be about a community connecting with itself. That’s the goal behind a new initiative based in Miami Gardens, a small city in Florida. After a number of high-profile homicides and an incident in which a storekeeper filed a civil rights complaint that purported that police Read more »

Looking toward the New Year: Winter Olympics

Published January 1, 2014

Happy 2014! A new year is upon us, and with it, the chance to reflect on the possibilities that the future will bring for marketing initiatives as a whole, as well as the opportunities that may arise. This pertains not just to new technologies or policies, but to major events that could represent a launching opportunity for a new brand. Let’s take one of the biggest and most obvious examples: Read more »

Narrowing your SEO chances not so ‘genius’

Published December 26, 2013

The founders behind the annotation lyrics website “Rap Genius” and its sister sites have been the source of some controversy recently for angering some very powerful online players. If you’re looking to get your brand message out to as many people as possible, then there’s no sense in limiting the means in which your content can be accessed. That seems to be what has happened Read more »

Apple shows value of seasonal marketing with charming holiday-themed commercial

Published December 25, 2013

Apple has never been one to shy away from ambitious marketing campaigns, so when it came time to develop a commercial for the holiday season, the tech giant pulled out all the stops. In what’s being dubbed by many as “the best iPhone commercial of all time” and by others as the winner of the holiday advertisement season, Apple’s appropriately named “Misunderstood” Read more »

New Jersey casinos roll out marketing campaign for online gaming

Published December 23, 2013

If you’ve spent much time in New Jersey recently, you might have noticed a new sort of ad cropping up — a lot. Online gambling is now legal in the state, and casinos and gaming companies are anxious to get the word out as quickly as possible. From traditional outlets, like radio ads, television commercials and billboard buys, to social outlets like in-mall marketing crews, these businesses Read more »

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