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Marketing Automation

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Which social media channel should you choose?

Published August 26, 2014

Making the most of social media is an important part of any multi-channel marketing strategy. But with all of the channels available today, it can be difficult for businesses to know which to use. When it comes to local marketing, having a presence on social media channels can help your business become more visible in search results. It can also give you the chance to build stronger customer relationships. Read more »

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How to make limited-time offers effective

Published August 25, 2014

The effectiveness of a limited-time offer has been discussed previously on this blog. With only so much time to take advantage of a great deal, consumers are moved to action. Many industries can take advantage of time-sensitive offers to generate buzz and drive sales, but the key to success lies in a sound campaign marketing strategy. Recently, Burger King created an offer to “bring back” Read more »

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Using the seasons to develop your marketing campaign

Published August 22, 2014

As the seasons change, the chances to make an opportune marketing move change right along with them. While the winter holiday season is an obvious time for a seasonal campaign, you may also be able to take advantage of other shopping times, such as back-to-school. By getting your messages out on the right channel at the right time, you will reach a wider audience. When it comes to marketing strategy, Read more »

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Creating better campaigns with automated marketing software

Published August 21, 2014

When it comes to multi-channel campaign marketing, there is often much work to be done. These types of campaigns present big enough challenges even with the help of a large budget and many staff members. However, without these factors, it can be hard for marketing teams to cover all the ground they need to. Today, even smaller marketing teams can benefit from automated marketing software. With the Read more »

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Old Navy generates social media buzz with free flip-flops

Published August 19, 2014

Social media is a significant consideration for companies thinking about how to best reach their most relevant audience through effective campaign marketing. With more people turning to mobile devices, such as smartphones and tablets, for everyday communication, in addition to using them to research and purchase products online, interacting with customers on these channels has become a necessity. As Read more »

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Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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740 Tunbridge Road
Danville, CA 94526
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