Marketing Automation
Using Subscriptions to promote local offers [VIDEO]
Published July 16, 2014
Consumers on the go use their smart phones and tablets to research products and services in their area. These mobile devices can help national brands create a major impact at the local level. Everyone appreciates a personalized touch, making it important for brands operating inmultiple geographic regions to tailor their efforts to appeal to individual audiences in these areas. You can target promotions … Read more »
Marketing to our human instincts
Published July 15, 2014
The role that emotion plays in the effectiveness of a marketing campaign should not be overlooked. As consumers continue to expect higher levels of personalization, marketers should bear in mind that establishing a personalized relationship could create the edge needed to stay ahead of competitors. A recent article from Fast Company discusses the role that emotion plays in decision-making. The article … Read more »
Using personalization in email campaigns to emotionally connect
Published July 8, 2014
Automated marketing solutions have made it easier for marketers to reach their audiences, but sometimes this strategy can lead to materials and messages that seem impersonal, even when a customer base has been accurately and effectively targeted. It’s possible to automate multiple aspects of a marketing campaign, including email. As a recent article from eMarketer points out, the ability to automate … Read more »
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