Marketing Automation
Creating content for the Millennial generation
Published August 18, 2014
The Millennial generation is one of the most talked about demographics when it comes to marketing. There’s a strong desire to reach this group of consumers, but they present a number of challenges that were not necessarily present in other generations. Content marketing is an important aspect of reaching audiences online today. Recently, this blog discussed how the lines between content and advertising … Read more »
How sponsored ads can repel consumers
Published August 15, 2014
As people continue to use the Internet to search for products and services and as a source of information on topics that are of interest to them, advertisers face the challenge of creating ads that grab attention while appealing to the consumer. The changing advertising landscape has led to companies having to blur the lines between ads and entertainment. The more value an ad can provide in terms of … Read more »
Facebook or Instagram?
Published August 12, 2014
Social media has been a hot topic in marketing for some time now, and with good reason. The inherent nature of social media encourages the spread of material that can just as easily be used to fulfill marketing goals as it can for entertainment or personal use. Regardless of the channel being used, when people stumble upon a piece of content that they find interesting or remarkable, they are likely … Read more »
Including your customers’ wants and neeeds in your marketing campaigns
Published August 8, 2014
Today’s world is filled with lots of distractions. As people increasingly connect with information through multiple devices, ranging from smartphones to computers to digital signage and even traditional billboards, the amount of data people receive on a daily basis can be overwhelming. It seems that there is more competition than ever to attract and retain consumer attention, but what can brands … Read more »
Arby’s changes it’s slogan
Published July 30, 2014
When it comes to branding, a catchy slogan can do a lot to spread a brand’s message. A great slogan has the potential to last, even through numerous generations, and could become an iconic phrase that immediately creates an association when consumers hear it. However, as generations change and marketers look to develop ways of reaching new audiences, sometimes it is necessary to alter a slogan … Read more »
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