Marketing Automation
Facebook’s new ‘Audience Network’ launches
Published October 9, 2014
Marketers that have been using Facebook for their campaigns now have more options. The company has made its previously announced “Audience Network” feature available for use outside of the social network. Though it operates on the same principles, this “official” version of the ad platform allows small businesses to use a similar format in different settings on the web. Facebook … Read more »
Why you should monitor social media before and after campaign launch
Published October 8, 2014
They say a watched pot never boils. Similarly, an unwatched social media marketing campaign may never get off the ground. That’s what Noemi Twigg says in a recent article for Social News Daily. It’s about more than just checking out the competition: Good social media monitoring means knowing what’s trending and which tactics are more effective. Since social media is such a fundamental … Read more »
Understanding the ‘big picture’ for email marketing success
Published October 7, 2014
A company committed to improving its email marketing should be focused on success, but not so much focus that it doesn’t they don’t consider all of its options and possibilities. Researching different tools, watching competitors, and looking at dominant industry trends can help marketers develop their own strategies without copying too much from other people. That way, they will have some … Read more »
Why Apple’s U2 album giveaway failed
Published October 6, 2014
This blog has previously emphasized how although many elements of marketing have become increasingly automated, customers still want and appreciate a human element. This point is discussed in a recent article for Marketing Magazine that emphasizes how the human touch can never be completely replaced by an automated process. Although technology has evolved to play an increasingly prominent role in daily … Read more »
How to set up for success [VIDEO]
Published October 3, 2014
Transcript Automated marketing software has the potential to give you a bigger return for your marketing efforts. But do you know how to make your software really work for you? If you want to get the most out of your automation program, here’s one of the most important tips you need to know: success is in the setup. Here’s how you can make sure your software setup is successful. Before uploading … Read more »
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