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Current Events in Marketing

Fukushima Industries caught up in perceived rebranding debacle

Published October 22, 2013

More than two-and-a-half years after a tsunami and subsequent earthquake devastated Japan, the headlines associated with “Fukushima” these days are not encouraging: “Radioactive water leaks at Fukushima as operator underestimates rainfall” (Reuters, October 21) “Fukushima far from over” (U-T San Diego, October 21) “Photos highlight the tragedy that befell Read more »

Tide’s horror movie Vines are bloody hilarious

Published October 21, 2013

October 21, 2013 – Can you capture the essence of an iconic horror film in just six seconds? Tide has decided to take on this precise challenge as part of its “Stains Better Be Scared” marketing campaign, which will run through the end of October. AdWeek reports that the Procter & Gamble brand is using Twitter and Vine, a six-second mobile-social video platform, to release Read more »

Would you buy a car from Ron Burgundy? Chrysler thinks so

Published October 18, 2013

October 18, 2013 – Will Ferrell has re-donned his 1970s stache and polyester suit to portray the hapless news anchor Ron Burgundy in “Anchorman 2.” But, the most interesting thing to happen so far with the film is its advertising campaign. A few commercials have already aired with Ron Burgundy explaining why viewers should buy the Dodge Durango. “As one might expect, Will Read more »

Man uses Google Earth to reunite with his family | New Google Advertisement

Published October 17, 2013

October 17, 2013 – If there were an award for Brand Whose Commercials Are Most Likely to Reduce Viewers to a Blubbering Mess of Tears, Google would certainly be one of the top contenders. While the search giant isn’t the only company to incorporate poignant storytelling into its marketing campaigns, it has created some truly memorable advertisements over the years. However, it may have Read more »

Playstation encourages gamers to have ‘Perfect Day’ with new PS4 console

Published October 16, 2013

Every company hopes that greatness awaits them and that the perfect day will be had. Whether that perfection lies in the release of a new product or a certain amount of sales being reached, customers must first know that something is happening. This is where a finely tuned marketing approach can come in handy. With the PS4 console just 30 days away from its long-awaited release, Playstation is determined Read more »

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