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Current Events in Marketing

Chipotle proves success of subtle advertising

Published September 17, 2013

How direct does direct marketing need to be? The answer is, not very, at least if Chipotle’s latest approach is any indication. The Mexican-style restaurant chain has underscored its devotion to natural ingredients—including its meats—for some time. However, the company just released a short video that doesn’t state the business name until the very end. With Fiona Apple crooning a Read more »

Gimme a break: Google and Nestle create innovative cross-marketing campaign

Published September 16, 2013

“Break me off a piece of that KitKat bar!” Everyone knows the words to the long-running jingle for Nestle’s popular KitKat candy bar, but a recent commercial takes the familiarity of the chocolate bar to a new level. Following Jelly Bean, Google’s newest operating system for its Android phones is called Kit Kat—continuing a trend of naming these systems after sweet treats—and Read more »

What marketing lessons can be taken from the New York City mayoral race?

Published September 12, 2013

In this increasingly digital age it can be easy to overlook marketing campaigns that some consider “outdated.” With email, social media, text messaging and online videos, does your company even need direct mail marketing anymore? Yes, and here’s why. Bill de Blasio is likely to be the Democratic nominee in the New York City mayoral race. The popularity of his upstart campaign Read more »

Trident and Dunkin’ Donuts to unveil new marketing approach fresh off the Vine

Published September 9, 2013

With technology ever-evolving, it is important for businesses of all sizes to stay innovative as they reach out to their customers. When tools such as direct mail marketing can easily integrate with internet advertising, a company will have a better chance of reaching its target audience. More consumers are using mobile devices on a daily basis, and social media is becoming a popular way for them Read more »

Come together: Petco seeks to unite humans and their animals

Published September 6, 2013

A dog might be a man’s best friend, but how can an owner truly show his gratitude? Petco has often wanted to help answer that question, and for years the pet food and accessory store has become known as “the place that pets go.” But, with a new $15 million advertising campaign, Petco wants to become much more than that. Petco’s marketing team created a commercial called Read more »

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