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Marketing in Pop Culture

The Marketing Effect of Michael Sam Coming Out

Published February 6, 2014

When it comes to football player Michael Sam’s recent announcement that he is gay, marketers should be considering several different things. Not only has Michelle Obama come out in support of the Missouri sportsman’s statement, he’s seemingly received widespread acceptance and media attention. Such a moment is obviously one with a high number of political and emotional tensions Read more »

Can Bieber brand survive legal woes?

Published February 3, 2014

As is being widely reported, Canadian singer Justin Bieber has found himself on the wrong side of the law. Currently, social media is abuzz with chatter about Bieber’s legal woes. Between Facebook, Reddit and Twitter, many people on the Internet are compelled to weigh in on what they think of the latest antics from the pint-sized pop star. Perhaps surprisingly, a good number of those messages Read more »

‘Devil Baby’ unleashed on New York

Published January 28, 2014

Just like in the seminal 1973 film The Exorcist, the devil is turning some heads. This time, however, it’s in New York City, and the part of pure evil is being played by a robotic baby. It’s all part of a local marketing campaign for a new film titled “Devil’s Due”, starring Zach Galifanakis and Allison Miller as a couple who are slated to have a child. What they don’t Read more »

The ‘Wolf of Wall Street’ and the changing face of a criminal

Published January 25, 2014

Even before the release of Martin Scorsese’s much-acclaimed recent film, “The Wolf of Wall Street,” Jordan Belfort was still well-known. But now he has a level of exposure he couldn’t have begged for, even if it’s not all positive. And this brings up the persistent question: does bad publicity still exist? To those who haven’t yet seen the movie, Belfort is a notorious Read more »

Anchorman ads aid Dodge sales

Published January 18, 2014

The numbers are in, and they look great for both Anchorman 2 and Dodge. The unlikely pairing teamed up for a series of ads in recent months, aimed at promoting both the new film and the car company’s Durango. The campaign struck a nerve in the public consciousness, garnering more than 33 million views on YouTube, and making both a staple in late-2013 pop culture. Those numbers translated well. Read more »

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