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Marketing in Pop Culture

Coen Brothers film campaign surprises with Tweet newspaper ad

Published January 9, 2014

At this point, the sight of tweets is not uncommon and perhaps even expected wherever you look online. However, when we usually see that little blue bird symbol, it’s surrounded by several others. The Coen Brothers, filmmakers behind the movie “Inside Llewyn Davis” which seems to be gathering much of the pre-Oscar buzz, have tried a new campaign to lure people to their film, one Read more »

Do you want Michael Bolton to wish you a Happy Holiday?

Published December 24, 2013

In the few months, we’ve already seen at least one car company using cornball humor to draw in customers. In November, Dodge released an ad campaign featuring Will Ferrell as popular movie character Ron Burgundy, from the hit movie Anchorman. The ad features Ron Burgundy explaining reasons to buy a Dodge Durango. The campaign continues with Dodge’s recent announcement of the “Hands Read more »

“Duck Dynasty” star suspended over controversial comments

Published December 19, 2013

A & E’s surprise hit “Duck Dynasty” follows the lives of a Louisiana family made wealthy by their unique brand of duck lures. The show has been a rousing success for the network, with the fourth season premiere drawing in just under 12 million viewers en route to becoming the most watched nonfiction cable telecast in history. That’s in all in danger of unraveling now that Read more »

The marketing of no marketing: How a sneak album put Beyonce in the spotlight

Published December 13, 2013

Super-famous performer Beyonce never really disappeared from the public mind, but her most recent work is being hailed as an act of genius that’s certainly increased her presence online and got fans and media outlets talking about her again. For those who haven’t heard the news, Queen Bey released a reportedly lavish digital album through iTunes with relatively little fanfare, especially Read more »

‘The cameras are always on': Our culture of public image mishaps

Published December 12, 2013

Journalists have been having a field day with a recent photo that made the rounds on the internet after Nelson Mandela’s memorial service earlier this week. One candid moment, in which three world leaders took a snapshot with a personal phone, has become imbued with meaning and commented on throughout the media. The now-infamous photo depicts President Obama, British Prime Minister David Cameron Read more »

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