Marketing in Pop Culture
When fans take over your content marketing for you
Published December 11, 2013
Fans of the much-loved television sitcom darling “Seinfeld,” which reigned supreme during the 1990’s, endlessly appreciate its attention to detail and absurd quasi-fictional world. This often included fake movies with titles and premises just a hair beyond what we see all the time in the Cineplex. From “Checkmate” to “The Chunnel,” these fictitious films were … Read more »
How effective are TV show gimmicks, really? (spoilers)
Published November 27, 2013
Most avid couch potatoes are pretty well-versed in the desperate things that scripted TV shows will do to try and get more people watching: a wedding, a major disaster, a shocking reveal, a celebrity guest star. And among all of these, nothing seems to stir the pot so much as the death of a major character on the show. As sophisticated as modern TV watchers may think they are, this sort of thing still … Read more »
Will fans continue to ‘walk’ with Kanye West and his rebranded Confederate flag?
Published November 8, 2013
Has Kanye West finally outdone himself? It makes sense that the same man brazen enough to destroy Taylor Swift’s acceptance speech at the VMAs a few years ago, the same man who has adopted the moniker “Yeezus” — a portmanteau of “Jesus” and his nickname, “Ye” — would also try to rebrand the Confederate flag, and its role as a symbol of slavery, for … Read more »
President Obama understands real-time marketing. Do you?
Published November 4, 2013
Did you think to add a Halloween element to any of your marketing collateral these last few weeks? If you did, it needed to have been in a way that didn’t seem contrived or forced. Adding in a picture of a pumpkin or a word associated with Halloween wasn’t enough, and it probably didn’t get your brand much additional visibility. President Obama took a dive into real-time marketing … Read more »
Von Miller shows what not to do when repairing a personal brand
Published October 30, 2013
When drafted out of college as the second overall pick by the Denver Broncos three years ago, otherworldly linebacker Von Miller didn’t appear to have any red flags that would suggest anything but a productive playing career, short of a spate of unpredictable injuries. But that was before a six-game suspension for trying to cheat a drug test and ongoing legal trouble related to a traffic violation. … Read more »
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