Marketing in Pop Culture
GOP poll numbers another victim of the government shutdown
Published October 28, 2013
The Republican Party’s brand has reached an historic low in the aftermath of the government shutdown and debt ceiling debate, with a Washington Post-ABC News poll finding that only 32 percent hold a favorable opinion, and 63 percent disapprove, of the GOP. So who is to blame for the damage to the brand? If you ask Senator Lindsey Graham, the finger should be pointed back at the Republican Party, … Read more »
‘Guerilla artist’ Banksy sells original canvases for $60 in New York City
Published October 15, 2013
Sometimes, the best marketing business ideas are born when people look outside the industry. And, where better to turn your gaze than on Banksy? The anonymous British graffiti artist’s subversive and irreverent pieces seem to be part visual masterpiece and part ingenious guerilla marketing campaign, leading many people to refer to him as a “guerilla artist.” Banksy has traveled … Read more »
Archer finds successful way to enter the ‘Danger Zone’
Published October 14, 2013
Would you ride down a highway to the danger zone? Few companies would say yes, especially when it comes to their advertising and marketing campaigns. However, one television station decided to take off in flight and “buzz the tower,” to get viewers excited about a show’s new season that is still months away. FX has already found great success with its adult cartoon show “Archer.” … Read more »
“I Quit!” video goes viral and pushes woman to internet fame
Published October 10, 2013
“I quit!” Many disgruntled employees dream about saying those words to their boss in the most dramatic way possible. But, how many actually do? Here’s a better question: How many find a way to do that and then land a job with Queen Latifah? So far, the answer is just one. Marina Shifrin worked for a Taiwanese company that creates viral videos. While working an overnight shift, Shifrin … Read more »
A wilted Rose looks to reclaim his MVP stature
Published October 9, 2013
Image is everything, and in the sports world, the best image an athlete can have is a winning one. But, what happens when your fans turn against you, and you hear “boos” in your home stadium? That’s what happened to Chicago Bulls young phenom Derrick Rose. In his breakthrough NBA season two years ago, Rose was named Most Valuable Player and was on the fast track to lead the Bulls … Read more »
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