Member Sign In

Sign In

Current Events in Marketing

Lyft has a new look for its graphics and cars.

Lyft undergoes rebranding

Published February 6, 2015

As an online-based company that sees much of its business done via mobile, Lyft is an obvious candidate for a digital campaign. However, according to AdAge, the ridesharing business is going even further in 2015 by changing the way it is perceived through various media and reaching out to newer users. One of the biggest tactics is a video ad featured on YouTube that shows the company is making changes Read more »


What do all of the best logos have in common?

Published February 3, 2015

TRANSCRIPT Want your customers to pay attention? Consider adopting a new logo for your business, but think carefully when you do! [marker] When it’s time to give your company’s old branding a new twist, it helps to think about what you really want to say with your new image, and do it in a way that embraces the moment. Fast Company recently looked at some of the best and worst new logos Read more »


Give your customers a teaser!

Published February 2, 2015

How do you get the customer to click on your content? Try giving them a little sample to get their interest! [marker] Whether it’s an image that catches the eye perfectly or a well-crafted snippet from a blog post, everyone loves a little teaser. If it’s both attention-grabbing and accurate, it could be a good way to drive people back to your original site and get them to learn about your Read more »


Study says Social media marketing is growing

Published January 28, 2015

TRANSCRIPT It’s only been 2015 for a month, but already it looks to be a big year for digital marketing. Why? A study predicts that many marketing companies will be focusing on digital initiatives this year. Out of 5,000 marketing professionals the source surveyed, 73 percent said that email mattered for their business, 68 percent said they were integrating mobile into their overall Read more »


Facebook’s new feature flags fake news

Published January 27, 2015

One problem with much of the information on Facebook is that it can turn out to be false, even if the source seems to be genuine. Rumors spread quickly through social media, confusing readers and starting misleading trends. Recognizing that this could be a problem, Facebook announced recently that it has taken deliberate action to allow fewer hoaxes and help its customers fight against disreputable Read more »

Page 2 of 2712345...1020...Last »

Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

About Us »

Get in Touch

AdSoft Direct, Inc.
740 Tunbridge Road
Danville, CA 94526
(888) 3-ADSOFT
(888) 323-7638