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Can you ‘crack the code’ in mobile advertising?

Published September 13, 2013

In the dating world, individuals are often worried about understanding the “secret code” that their significant other speaks. “Does that really mean he likes me? What if he says one thing but really wants another? How do I know?” Marketers find themselves in a similar situation when it comes to their customers. Even with technology ever-evolving though—and affecting marketing Read more »

Is it necessary to ‘play it safe’ with marketing campaigns?

Published September 11, 2013

It’s the most wonderful time of the year. Nope, it’s not Christmas, but for many businesses it is a type of holiday. Back-to-school shopping season is often a perfect opportunity for companies across varied industries to offer sales and discounts to attract customers. Even if your organization doesn’t sell the stereotypical school supplies or clothes that kids “have to have,” Read more »

Gone or different?: How taglines have changed over the years

Published September 10, 2013

“Got milk?” “Don’t leave home without it.” What do these two short, yet easily recognizable phrases have in common? They are each a memorable tagline for two companies: the California Milk Processor Board and American Express, respectively. According to a survey from Tagline Guru, they were also the top two most influential taglines since 1948. Taglines help customers Read more »

See both forest and trees: Going global without losing sight of your customers

Published August 27, 2013

Using recent campaigns from Coke and Nike as examples, we’ve shown in the last week that customers will respond positively to unique advertising campaigns that explain a product or service in an exciting way that still makes strong ties to the company itself. A recent Harvard Business Review article commented on this same idea, saying that customers will often steer a company in a particular Read more »

How can ‘boring marketing’ possibly be effective for my company?

Published August 23, 2013

Bigger is always better, right? Not necessarily, especially when it comes to marketing campaigns. Often, a targeted, focused advertisement will have more persuasive, long-lasting effects on customers. M.P. Mueller wrote a contribution piece in the Austin Business Journal about the importance of companies building brand consistency. While some critics might claim that “consistent” is Read more »

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