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How to create a strong subject line [VIDEO]

Published November 4, 2014

Transcript What’s the first thing you see when you check your email? It’s likely the subject line – and chances are your customers will make an important decision about whether to open or delete when they see this part of your message. Here are a few things to keep in mind when laying out your marketing campaign scheduling. First, make sure the subject line is relevant and doesn’t Read more »


Creating more business opportunities using notifications [VIDEO]

Published October 14, 2014

Transcript Even if you have leads coming in, the way you and your marketing team are notified will play a role in converting those leads to sales. By creating alerts for various aspects of your business, you can set yourself up to make the most the activity happening on your site. So, what kind of lead alerts might you want to set up? If a prospective lead has been on the website, you’re going to Read more »


Why you should monitor social media before and after campaign launch

Published October 8, 2014

They say a watched pot never boils. Similarly, an unwatched social media marketing campaign may never get off the ground. That’s what Noemi Twigg says in a recent article for Social News Daily. It’s about more than just checking out the competition: Good social media monitoring means knowing what’s trending and which tactics are more effective. Since social media is such a fundamental Read more »


How the new facebook changes should affect your content strategy

Published October 2, 2014

If you’ve been using social media as part of your marketing strategy for some time, you might recall a time when brands tried to increase the number of likes on their posts by simply asking. Today, many consider this practice “spammy,” and it is generally frowned upon. Since Facebook itself is among those that do not approve of asking for likes, it has made this sentiment an official Read more »


How to get your customers to open emails [VIDEO]

Published September 30, 2014

It’s one thing to create a compelling message and deliver it directly into your customers’ inbox, but it’s another to convince them to first click on it. If you want your offer to succeed, your email needs to have a subject line that will make them want to open the message and see what you have to offer. What will make them want to click? A subject line that stands out. Try creating a personalized Read more »

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