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Tips and Tricks

A newsletter marketing campaign needs to be calibrated to be most effective.

When do newsletters pack the most marketing punch?

Published November 12, 2014

Choosing the right marketing format for your business is crucial. In some cases, an informative newsletter is the most appropriate and effective means of communication. A story in Dentistry IQ recently looked at the way that different “mailers” affect responses for patients. Surprisingly, the newsletter is an especially strong way for dentists to reach out to their clients, as this source Read more »

Social media networks are everywhere you turn, and  each day the options for marketers in these channels are increasing.

Use social media “little and often” [VIDEO]

Published November 11, 2014

Transcript Twitter. Facebook. Instagram. Social media networks are everywhere you turn, and each day the options for marketers in these channels are increasing. But which one is right for your brand? The answer could be “all of them,” if you handle these initiatives correctly. Instead of trying too hard to reach customers, it’s more effective to maintain a steady presence that expresses Read more »


These email strategies don’t work

Published November 7, 2014

Email marketing has been around long enough that many already know the basic tricks that companies use to get customer attention. While there’s always the chance for businesses to reinvigorate old styles, some trends are better left behind, as Kimanzi Constable writes for Entrepreneur. A lot of what Constable criticizes has to do with both the subject of the email and the way that it presents Read more »


Use LinkedIn to expand your business [VIDEO]

Published November 6, 2014

Transcript If you’re a professional in the working world, you’ve probably heard of LinkedIn. But did you know that you can use the site to expand your business? LinkedIn allows you to very closely target customers in your specific industry and connect with them. You can maximize this connection by sending a personalized note asking the person if they’d like to be included on your email marketing Read more »


Can a business have too many positive reviews?

Published November 5, 2014

On the surface, it seems that having an overwhelming number of positive reviews of your company online only helps. After all, this proves that your business has reached a large number of people and successfully won them over. However,’s Laura Montini recently wrote about what she called a “bizarre problem” that Airbnb faced when it realized it was getting too many happy responses Read more »

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