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Using your brand personality to ignite emotional connection

Published August 27, 2014

The importance of making an emotional connection with customers has been discussed previously on this blog, and with good reason. When the audience is able to make a personal connection with a brand, it actually makes them more likely to make a purchasing decision. In fact, according to an article in Fast Company, emotion drives fifty percent of purchasing decisions. However, a study by Forrester Research Read more »


Old Navy generates social media buzz with free flip-flops

Published August 19, 2014

Social media is a significant consideration for companies thinking about how to best reach their most relevant audience through effective campaign marketing. With more people turning to mobile devices, such as smartphones and tablets, for everyday communication, in addition to using them to research and purchase products online, interacting with customers on these channels has become a necessity. As Read more »


How sponsored ads can repel consumers

Published August 15, 2014

As people continue to use the Internet to search for products and services and as a source of information on topics that are of interest to them, advertisers face the challenge of creating ads that grab attention while appealing to the consumer. The changing advertising landscape has led to companies having to blur the lines between ads and entertainment. The more value an ad can provide in terms of Read more »


Consider your audience when using social media ads

Published August 13, 2014

Recently, this blog addressed the topic of using social media platforms as part of a multi-channel campaign marketing strategy, noting that while social media has the potential to reach a lot of current and potential customers, it can also have a negative effect. One instance in which an undesirable outcome can happen is when companies used paid promotional ads on sites like Facebook or Twitter, Read more »


Using Foursquare to attract more customers [VIDEO]

Published July 18, 2014

When you think of social media, major sites like Twitter and Facebook are probably the first to spring to mind. If you haven’t heard of Foursquare yet, it’s time to pay attention, because this site may help you increase the visibility of your business. What’s Foursquare? Foursquare is an application that allows users to search for places of interest in their surrounding area. Even if you already Read more »

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