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Should we celebrate ‘National Returns Day?”

Published January 15, 2015

Sometimes, events or trends that don’t appear to put your business into a pleasing light can become secret weapons for promotion. Two years ago, Oreo won acclaim for a tweet during a power outage in the Super Bowl that helped capitalize on some misfortune. A more timely example is being suggested by an AdWeek article about the “season of returns.” According to the source, we are now Read more »

Last year saw some companies use Twitter incorrectly. Learn from their mistakes for better digital marketing.

Be sure to proofread your twitter messages!

Published January 13, 2015

Looking over a message before you click “send” can save you and your company a lot of strife. This is equally true for an email to an important person and a marketing message sent out to everyone on Twitter. The social platform has evolved into an extremely sensitive environment where every second counts and even a small mistake can drive customers away. Last year saw multiple examples Read more »

Does your brand have an effective content marketing strategy?

Is your marketing content effective?

Published January 9, 2015

Many brands have adopted content marketing as part of their overall strategy. However, the term “content marketing” may have a deeper meaning than you think. According to an article in Adage, the level of success that a brand experiences through their content marketing efforts can depend on how committed the brand is to the idea of content marketing itself. When it comes to content, some Read more »


How to successfully reach younger consumers

Published October 10, 2014

All marketers need to keep demographics in mind when they craft campaigns, and because younger people tend to be more adept at newer technologies, it’s especially important that you reach this audience. Doing so requires a constant refresh of what makes this sort of campaign effective and what platforms younger people are using. An article for CIO on teen digital marketing looks at some of the Read more »


Facebook’s new ‘Audience Network’ launches

Published October 9, 2014

Marketers that have been using Facebook for their campaigns now have more options. The company has made its previously announced “Audience Network” feature available for use outside of the social network. Though it operates on the same principles, this “official” version of the ad platform allows small businesses to use a similar format in different settings on the web. Facebook Read more »

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