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September 2014


Looks Matter [VIDEO]

Published September 16, 2014

Transcript You’ve come up with a great direct mail campaign, but how does the design look? Color has an impact on psychology, and visual materials can be more memorable than mere words alone, making appearance an important consideration for any campaign. The copy is an integral part of any direct mail campaign, but have you considered how it looks? Font size, style and color all impact the effectiveness Read more »


Using customer interaction to build brand personality

Published September 15, 2014

Brands that want to make an impression on customers have to have that special factor that sets them apart from competitors. It’s one thing to have an excellent product and service, but to get customers to truly connect with your brand and want to build a relationship, you’re going need something more: Your brand must have personality. But what exactly does this mean in today’s interconnected Read more »


How to use automated marketing across different channels

Published September 12, 2014

It’s well-known that generating buzz that spreads via word-of-mouth can be a powerful strategy. Word-of-mouth marketing has always been around, but the tools available to marketers today make accomplishing this task both easier, and in some cases, more challenging at the same time. The Internet has made it possible for most any brand or individual to go online and create a presence. There are Read more »


How to create quality content

Published September 10, 2014

Digital marketing professionals know that to have the widest reach, you have to find current and prospective customers where they are spending time online. While the multitude of options presents a great deal of opportunity, it also makes executing a comprehensive campaign marketing strategy a challenge. Even a team with ample resources at its disposal will have to surmount the challenges that go Read more »


‘Buy now’ on twitter, with the click of a button

Published September 9, 2014

Twitter announced earlier this week that it plans to feature a button that will make it possible for users to purchase products directly from Twitter posts. The New York Times reports that Twitter will initially make the buy button available for mobile. The feature is intended to promote the sale of time-sensitive items. As the article details, an option like this presents a big opportunity for ecommerce, Read more »

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