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Marketing in Pop Culture


Do celebrity endorsements always help?

Published December 23, 2014

Over the past few years, various online marketing campaigns have successfully used celebrity cameos. Some stars have even been able to turn web-based advertising into viable career moves: Jean Claude Van Damme’s viral “truck split” video and Jerry Seinfeld’s heavily sponsored web series “Comedians in Cars Getting Coffee” are just two examples. However, not ever celebrity Read more »


Using viral memes for marketing

Published December 17, 2014

Anyone who uses the Internet is likely familiar with the popular “memes” that rapidly make their way through social media. Because they are sharable and give instant viewing satisfaction, items like these are often clicked on and distributed. But can they be incorporated into standard advertising? Starbucks seems to think so. In order to advertise a contest with a $54,000 possible prize Read more »


Whole Foods launches first ad campaign

Published October 23, 2014

New ad campaigns always have the potential to start a conversation, and they’re especially noteworthy when your business has avoided using one in the past. Popular grocery store Whole Foods has begun a new marketing initiative to focus on the brand’s core values and drive home the message of natural and healthy living. These themes have always been a part of the company, but now are coming Read more »


Disney’s viral marketing with ‘Let It Go’

Published October 17, 2014

These days, effective marketing doesn’t just mean getting the message out there: It’s about converting the user so they become a passionate fan of the brand willing to spread the word about the thing they love. Arguably no one has been better at this than Disney, a studio famous for merchandising and producing countless items based on best-selling films, television shows and other properties. But Read more »

Many marketers know that social media can be a great promotional tool.

One easy tip for increasing your Twitter reach [VIDEO]

Published June 10, 2014

Many marketers know that social media can be a great promotional tool. You may already be using sites like Facebook or Twitter to promote your business, but it might be worth it to stop and ask yourself: Am I doing this correctly? When it comes to social media, sites make frequent changes and if you’re using these services you should make sure you’re up-to-speed. Here’s one quick tip you may Read more »

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