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August 2013

Study: Global web traffic is becoming increasingly mobile

Published August 28, 2013

Just as companies have become accustomed to web-based marketing, they’re needing to jump ship and further divide their energies. With technology ever-evolving, it is quickly becoming a necessity for businesses to appeal directly to consumers through their mobile devices. Brands that refuse to meet mobile users where they already are will not stand out from the competition. An infographic Read more »

See both forest and trees: Going global without losing sight of your customers

Published August 27, 2013

Using recent campaigns from Coke and Nike as examples, we’ve shown in the last week that customers will respond positively to unique advertising campaigns that explain a product or service in an exciting way that still makes strong ties to the company itself. A recent Harvard Business Review article commented on this same idea, saying that customers will often steer a company in a particular Read more »

The new odd couple: How marketing and IT can work together

Published August 26, 2013

Previously, a business’ marketing and IT departments were very separate. With technology ever-evolving though, the need for strong web-based marketing has increased, causing CIOs and CMOs to try to find common ground. Customers are tech-savvy and increasingly on-the-go with their mobile devices. If companies can’t create digital marketing campaigns along with using traditional strategies, Read more »

Nike pushes viewers to explore their own ‘Possibilities’

Published August 26, 2013

“Just do it.” For 25 years, Nike has urged its customers to stop worrying, stop complaining and just play the game—whatever that game might be. And, for 25 years, Nike’s slogan has stuck in the minds of consumers everywhere. So, what makes Nike’s latest ad, “Possibilities,” any different? The athletic apparel company has now implemented web-based marketing, Read more »

How can ‘boring marketing’ possibly be effective for my company?

Published August 23, 2013

Bigger is always better, right? Not necessarily, especially when it comes to marketing campaigns. Often, a targeted, focused advertisement will have more persuasive, long-lasting effects on customers. M.P. Mueller wrote a contribution piece in the Austin Business Journal about the importance of companies building brand consistency. While some critics might claim that “consistent” is Read more »

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