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September 2014


How to get your customers to open emails [VIDEO]

Published September 30, 2014

It’s one thing to create a compelling message and deliver it directly into your customers’ inbox, but it’s another to convince them to first click on it. If you want your offer to succeed, your email needs to have a subject line that will make them want to open the message and see what you have to offer. What will make them want to click? A subject line that stands out. Try creating a personalized Read more »


How to Build customer loyalty [VIDEO]

Published September 29, 2014

Transcript It’s one thing to have a great product, but building real customer loyalty requires going the extra mile. Once you’ve landed customer interest, you want to keep it. But how do you accomplish this? Add some extra value! Chances are that customers have come to you to fill an important need. Since your company is an expert in your industry, providing free tips related to your business is Read more »

These two tips will help you achieve direct mail success.

The two best tips for direct mail success

Published September 26, 2014

Direct mail continues to be an integral part of an effective marketing campaign. However, it takes more than developing a great offer and sending it out to make your campaign effective. One of the biggest challenges you will face is getting your customers to open the offer. Although it may have been around for quite some time, the power of direct mail should not be overlooked. When a great offer arrives Read more »

George Takei has set a major example of the power of sharing humorous images on the internet.

Genuine humor has serious benefits

Published September 25, 2014

Some of the most shared items on the internet are humorous images, videos and articles. However, adding levity to your marketing campaign execution only really works if it’s done genuinely, with a sense of what potential viewers will respond to. With a little effort, companies have the chance to distribute media that is both smart and funny. The key to humor in the age of Facebook, Instagram Read more »


Timing is everything [VIDEO]

Published September 24, 2014

Transcript If your marketing team has just worked up a great offer, chances are you’re excited to put it out there and see the responses flow in. But before you do, it’s worth determining if now is really the best time to send your offer. When it comes to email marketing timing is everything. Even if you have the right message, sending it to your target audience at the wrong time could make you Read more »

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Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

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