Member Sign In

Sign In

July 2014


Arby’s changes it’s slogan

Published July 30, 2014

When it comes to branding, a catchy slogan can do a lot to spread a brand’s message. A great slogan has the potential to last, even through numerous generations, and could become an iconic phrase that immediately creates an association when consumers hear it. However, as generations change and marketers look to develop ways of reaching new audiences, sometimes it is necessary to alter a slogan Read more »


Choosing your words in food marketing

Published July 29, 2014

When it comes to developing marketing materials, the words you choose have a significant influence on customer buying decisions. But not all companies use words that accurately describe their products. Despite this, many consumers elect to purchase these products anyway. As consumers have shown increasing demand for products that are natural or organic, many larger companies have purchased smaller Read more »


Is Facebook the best channel for your brand?

Published July 28, 2014

With the various social media channels available today, there are many options for companies to choose from. Figuring out which channel your brand should have the strongest presence on can be a challenge. Facebook is often talked about as one of the social media channels that businesses must have a presence on, and with good reason. According to a recent article in Tech Crunch, American Facebook users Read more »


Does your company have a newsletter yet?

Published July 25, 2014

As has been discussed previously on this blog, today’s consumers are faced with a multitude of demands on their attention. This makes it essential for marketers to be able to reach consumers on the channels they are using the most. With so many consumers using mobile, an email newsletter can be a great way to deliver news or information about special offers and reach your audience. One of the Read more »


Using automated marketing to create “Brand Journalism”

Published July 23, 2014

A brand’s story can be a compelling thing. As customers get to know your brand and connect with elements of its story, it works to forge a relationship between the company and the customer. As has been highlighted previously on this blog, the stronger the emotional connection you can evoke through your marketing, the more easily your consumers will be able to feel a connection with your brand. This Read more »

Page 1 of 3123

Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

About Us »

Get in Touch

AdSoft Direct, Inc.
740 Tunbridge Road
Danville, CA 94526
(888) 3-ADSOFT
(888) 323-7638