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March 2014

Can the weather predict consumer behavior?

Published March 31, 2014

Throughout time, humans have tried to predict what the weather is going to be like from day to day. Armed with this knowledge in advance of a storm, we are able to prepare ourselves accordingly. In an interesting turn of the tables, the weather is now being used to predict human behavior, at least when it comes to purchasing decisions. Take a look out the window. Is it raining? Is it snowing? Are Read more »

The more data, the better

Published March 28, 2014

Ecommerce provides today’s consumers with more purchasing choices than ever. So how do you convince them to choose your product? The wealth of information and sheer volume of products available online can make it harder for consumers to make a decision. It’s easy to jump from brand to brand. A recent AdAge article discusses how ecommerce firms may not be taking advantage of all the consumer Read more »

Thin Line Between Advertising and Entertainment

Published March 27, 2014

When it comes to marketing campaigns, the lines between advertising and entertainment are becoming increasingly blurred every day. As brands compete for attention online, the ones who are able to provide an entertaining edge to their content will have an advantage over those who don’t. In today’s world where you can pre-record television shows and fast-forward through advertisements, companies Read more »

4 Tips for creating an effective direct mail marketing campaign

Published March 26, 2014

Ecommerce may be here to stay, but that doesn’t mean that traditional marketing tactics are out. In fact, if you’re planning a multi-channel marketing campaign, you cannot afford to overlook direct mail as an integral part of your strategy. When done skillfully, direct mail can make a big impression. Keep the following suggestions in mind as you plan your direct mail campaign. 1. Know Read more »

President Obama promotes Affordable Healthcare on ‘Between Two Ferns’

Published March 25, 2014

When the President of the United States appears on a television show, it could potentially be a great success for government marketing efforts. But what about an appearance on an awkward comedy web series? President Obama has previously appeared on well-known talk shows such as “The Tonight Show” and “The View,” among others. However, when he recently appeared on popular comedian Read more »

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