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December 2014


Do celebrity endorsements always help?

Published December 23, 2014

Over the past few years, various online marketing campaigns have successfully used celebrity cameos. Some stars have even been able to turn web-based advertising into viable career moves: Jean Claude Van Damme’s viral “truck split” video and Jerry Seinfeld’s heavily sponsored web series “Comedians in Cars Getting Coffee” are just two examples. However, not ever celebrity Read more »


Using Snapchat-style marketing

Published December 22, 2014

The image messaging service Snapchat has become a possible means for marketers to reach mobile users. While this could seem like an important area to expand into because of its youthful appeal, marketers need to think about the ways this medium will affect their brand message, and their means of leaving a lasting impression upon audiences through images. Even if you don’t market on this platform, Read more »


Using viral memes for marketing

Published December 17, 2014

Anyone who uses the Internet is likely familiar with the popular “memes” that rapidly make their way through social media. Because they are sharable and give instant viewing satisfaction, items like these are often clicked on and distributed. But can they be incorporated into standard advertising? Starbucks seems to think so. In order to advertise a contest with a $54,000 possible prize Read more »


Balancing tradition with Digital marketing

Published December 16, 2014

It’s easy to think that transitioning into online marketing requires a major overhaul to your marketing strategies. While knowing your medium and target audience is always important, it’s possible to straddle the line between new and old approaches to marketing — in short, don’t put all of your eggs in a single basket. That’s what Yvonne Genovese of Gartner says in a Read more »


Are Holiday catalogs a marketing mainstay?

Published December 15, 2014

Digital media offer many opportunities for marketers, but ignoring the appeal of direct mail could be a costly mistake. Global management consultant firm Kurt Salmon recently featured an article on its blog about the enduring popularity of catalogs and how retailers in specific should acknowledge it. Although the source cites information from the Direct Marketing Association that shows catalog numbers Read more »

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