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November 2013

Ford to launch new version of Mustang

Published November 29, 2013

Just in time for December, when people are thinking of the holidays, Ford will be resurrecting a classic brand name, cashing in on its recognized status but also looking to make it more marketable, as Jim Farley of the company’s marketing department was quoted as saying by the Economic Times. “It’s an interesting time for us to launch Mustang and we want to be relevant to the part Read more »

Five advantages of direct mail marketing campaigns

Published November 28, 2013

Digital marketing may be all the rage these days, but there’s a reason direct mail is still around—direct mail can reach and create a powerful impact with your customers. There are many advantages to using direct mail marketing. Here are five: 1. Direct mail is physical. Customers receive a postcard or brochure and are able to hold it in their hands or even put it on their fridge as a reminder Read more »

How effective are TV show gimmicks, really? (spoilers)

Published November 27, 2013

Most avid couch potatoes are pretty well-versed in the desperate things that scripted TV shows will do to try and get more people watching: a wedding, a major disaster, a shocking reveal, a celebrity guest star. And among all of these, nothing seems to stir the pot so much as the death of a major character on the show. As sophisticated as modern TV watchers may think they are, this sort of thing still Read more »

Apple turns to the habits of users with ‘Life on iPad’

Published November 26, 2013

Apple can be accused of being a little monolithic, but its new campaign looks to highlight real people. These days, we have more easily available evidence than ever before that we are not alone on this Earth. It’s so easy to find footage or blogs created  on portable devices by other users that it almost seems to be a shame to ignore it in your advertising, especially since it’s often Read more »

The war between traditional or digital?

Published November 25, 2013

The decision to use a traditional or digital marketing strategy is one that many businesses face. A recent article in Entrepreneur explores possible outcomes of this decision, and the answer is… Well, your choice depends on what you’re trying to market. The article highlights the social media success of New Jersey bakery Pink Cake Box. For this company, jumping on the social media bandwagon Read more »

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