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May 2014

Coca-Cola Creates Ad with User-Generated Content

Published May 30, 2014

Marketers are constantly searching for new ways to connect brands and consumers. The popularity of social media has made it easier than ever to use user-generated content in campaigns. Social media makes it easier to hone in on a particular demographic and determine how to generate content that will appeal to them. Asking consumers to take a photo or submit some other type of content is a tactic that Read more »

In Marketing, Measurement Matters

Published May 29, 2014

Measurement is an important part of marketing. It allows marketers to see where their efforts are succeeding, and where they can stand to be improved. There are many tools available, but the real value lies in the ability to take action based upon these results. This idea becomes even more important when developing online marketing content. With so many channels available to distribute content, the Read more »

Coca-Cola and OPI partner to create Coca-Cola inspired nail polish

Published May 28, 2014

Sometimes when two brands want a fresh approach, they team up to give consumers a new perspective on their image. The idea of co-branding has been used throughout various industries to promote products and services. Often, two brands will partner up because they share a similar target audience. Co-branding can be effective when it demonstrates innovation and gives consumers something a bit unexpected. Read more »

Pinterest to offer “promoted pins”

Published May 27, 2014

As we’ve discussed previously on this blog, there is a lot of power in visual content, and marketers that understand how to leverage this to their advantage may be able to reach a wider audience by using popular social photo-sharing sites like Instagram and Pinterest as part of their campaigns. In fact, Instagram recently signed an official deal to begin rolling out a paid advertising program. Instagram Read more »

Kraft aims to change A1’s brand association

Published May 26, 2014

Associations are an important part of any strong brand. Although a strong association can be a sign of success, when a brand wants to make changes, things can sometimes be difficult. Kraft is aiming to change things up for A.1. Steak Sauce, a product that has long been linked with steak. The brand has held this association for the last 50 years, but now wants to expand its horizons to include any Read more »

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