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December 2013

Your New Year’s Resolution should be to boost customer engagement

Published December 31, 2013

The year is almost up: soon, people will be clinking champagne glasses and counting down in unison. Some will no doubt be offering up their personal resolutions, things that they plan to do or change in the coming year. This is a worthwhile practice for business as well. While there’s no magic to the flip of a calendar, a new year can be a good time to evaluate and improve your marketing strategy. One Read more »

We need video ads that the consumer will actually watch

Published December 30, 2013

Facebook has recently launched a new means of displaying ad content on its website: videos. While this might sound like a green light for all of the ambitious projects your company might want to get off of the ground, you should really stop and think about this from the consumer’s point of view. This is to say: will your audience be receptive to video ads on Facebook? It all depends on how you Read more »

Your local marketing campaign CAN compete with bigger brands — here’s how

Published December 27, 2013

Say you’re not lucky enough to have the financial clout of Apple, or the historical market share of Coca-Cola. Maybe you’re just a small or medium-sized business attempting to reach a target audience awash in messaging from massive, sprawling companies. How can you possibly compete? One thing is for sure — if you attempt to use the exact same strategies that they do, you’re not Read more »

Narrowing your SEO chances not so ‘genius’

Published December 26, 2013

The founders behind the annotation lyrics website “Rap Genius” and its sister sites have been the source of some controversy recently for angering some very powerful online players. If you’re looking to get your brand message out to as many people as possible, then there’s no sense in limiting the means in which your content can be accessed. That seems to be what has happened Read more »

Apple shows value of seasonal marketing with charming holiday-themed commercial

Published December 25, 2013

Apple has never been one to shy away from ambitious marketing campaigns, so when it came time to develop a commercial for the holiday season, the tech giant pulled out all the stops. In what’s being dubbed by many as “the best iPhone commercial of all time” and by others as the winner of the holiday advertisement season, Apple’s appropriately named “Misunderstood” Read more »

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