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September 2013

Now it’s personal: How custom marketing campaigns make all the difference

Published September 30, 2013

Most of us are taught from a young age that “you can’t be everything to everyone.” The lesson is that we should be true to who we are and not sacrifice ourselves to impress others who couldn’t accept us as we are. There’s a lesson here for marketers. In the past, one strategic television advertisement or billboard could probably reach enough of a brand’s audience Read more »

Keurig brews up local marketing campaign targeting college campuses

Published September 27, 2013

National Coffee Day is this Sunday, September 29, and most of the biggest names—Dunkin Donuts, Starbucks, Krispy Kreme, Wawa and even Ikea—have made plans for free giveaways to customers. But even the prospect of free java won’t force some coffee lovers from their beds on Sunday morning. Many will wake up for brunch and brew a single cup (or two) in their own kitchens using their Keurig Read more »

What would Dickens and Darwin think of the current state of digital marketing?

Published September 25, 2013

Even Charles Dickens himself couldn’t predict the “best of times, worst of times” environment currently facing marketers. Digital techniques have swept through the marketing world and turned it on its head, leaving most in the industry thoroughly shaken up and still probably wondering exactly where they are and how they should function, given this new paradigm. Just look at the Read more »

Marketing is one part science and one part art

Published September 24, 2013

Was there ever any doubt that Big Data would seep into the world of marketing? It shouldn’t take the most recent survey results to convince even the most hardened skeptics of analytics that Big Data is here to stay. Although, for what it’s worth, nearly two-thirds of organizations surveyed by Gartner said that they planned to invest in Big Data this year. The 90,000 marketing and advertising Read more »

What are the four best qualities of an online call to action?

Published September 23, 2013

When customers shop at brick-and-mortar locations, they aren’t confronted with many calls to actions (CTAs). They already know what they want, for the most part, and they know how to finalize a purchase. For businesses that rely on other marketing strategies, particularly those focusing on online sales, a little more hand-holding of the customer is required. Small Business Trends recently found Read more »

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