June 2014
Emotional Connection Matters in all Marketing
Published June 5, 2014
Branding is all about telling a company’s story. A brand’s influence can be a big determining factor in whether a customer decides to purchase a certain product. Although branding for business-to-consumer industries may more readily spring to mind, it is worth noting that it is just as important when it comes to business-to-business companies. According to a survey Forbes conducted in … Read more »
Google Changes it’s Logo…by a pixel
Published June 4, 2014
When it comes to marketing strategy, the importance of the logo cannot be understated. As we have discussed previously on this blog, a logo is a critical component of branding that deserves careful consideration. Many design options exist, but ultimately it is up to the company to decide which style is right for their business. It was recently reported that Google made a change to its logo that was … Read more »
Pinterest makes it easier to get business insights
Published June 3, 2014
We’ve discussed previously the important role measurement plays in developing and executing a successful marketing campaign. We’ve also touched on the popularity and power of images, and how marketers can leverage photo sharing social networks like Instagram and Pinterest to create engaging campaigns. Pinterest announced not too long ago that it would be doing a trial run of its paid … Read more »
L’Oreal Creates Targeted Ads Based on Hair Color
Published June 2, 2014
Thanks to the increased availability of data, marketers have been able to create campaigns more closely based on the interests of users. With targeted campaigns marketers are able to more directly reach a specific audience that will be interested in purchasing a product or service. But can advertising be specific enough to target users based on hair color? A campaign from L’Oreal is using technology … Read more »
Coca-Cola Creates Ad with User-Generated Content
Published May 30, 2014
Marketers are constantly searching for new ways to connect brands and consumers. The popularity of social media has made it easier than ever to use user-generated content in campaigns. Social media makes it easier to hone in on a particular demographic and determine how to generate content that will appeal to them. Asking consumers to take a photo or submit some other type of content is a tactic that … Read more »
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