May 2014
Katherine Heigl sues Daune Read for $6 million
Published May 15, 2014
We recently discussed what happened when Samsung brand ambassador David Ortiz tweeted a “selfie” with President Obama in a marketing stunt that got the company in trouble with the White House. That was one example of what can happen when a brand uses someone’s image (in this case, the President of the United States) to further marketing efforts without obtaining prior consent. Tweeting … Read more »
Brands are reconsidering association with Clippers
Published May 14, 2014
It should go without saying, but it’s a good idea for prominent owners of sports teams to watch what they say, or the consequences could include loss of important corporate sponsorships and advertising partners. However, they do not always take such care, and sometimes make comments that damage a brand. The owner of the Los Angeles Clippers, Donald Sterling, allegedly made racist comments that … Read more »
Look to Customer Feedback for Brand Messaging
Published May 13, 2014
In a sea of competitors it can be hard to make your brand stand out. For this reason, it’s important to know who else is out there, so you can know what to do to give your marketing efforts an edge that will help your brand get noticed. A recent Adage article raises a good point, that “what you do” as a company isn’t necessarily “who you are” as a brand. Although … Read more »
“Instagram-style” aesthetic most effective
Published May 12, 2014
A captivating image can command immediate attention. However, not all types are created equal. With the rise in popularity of photo-based social sites like Instagram, images have become an increasingly popular form of online content. This presents an opportunity for marketers to create impact by using effective images, but according to research by one social media agency, the aesthetic could be a … Read more »
Facebook Direct Marketing Helps Reach Wider Audience
Published May 9, 2014
Direct marketing is powerful, and the combination of technology and data has made it easier than ever for companies to market their products to an audience that is more likely to be specifically interested in them. Facebook provides a good example of how user data can help to create finely targeted marketing. A recent article in the New Yorker calls Facebook the “world’s biggest direct … Read more »
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