Current Events in Marketing
Real or wrong? Some thoughts before you go for the heartstrings
Published December 18, 2013
When it comes to hot button political issues all over the map, there’s no surer way to nab a viewer’s attention than with a “real” subject, whether it’s footage of the underprivileged in struggling countries or images of survivors of a recent disease. Putting a face to an otherwise nebulous issue has become a classic marketing strategy for getting a point across. But … Read more »
KFC ad draws Christian ire
Published December 17, 2013
If pressed to come up with two things that Americans love universally, you could do a lot worse than replying “Christmas” and “fried chicken.” Somehow, those two popular forces are now in opposition, as a recent KFC marketing campaign has the company in hot oil. It seems that a Christmas advertisement, which features the line “all our stupid songs”, has drawn the … Read more »
How will Olive Garden market new Italiano burger?
Published December 5, 2013
There’s nothing wrong with mixing and matching when it comes to food. Tex-mex and sushi pizza are examples of successful culinary crossovers. And that doesn’t even include the Cronut, which just sort of sprang from Americans’ natural tendency to gravitate toward sweet pastries. But there are, once again, branding concerns to think about when you offer up a new item on a restaurant … Read more »
Bud Light lets a celebrity ‘hold its beer’
Published December 4, 2013
Is there an element of desperation when a brand hands the reins to a celebrity auteur to try and spruce it up? Perhaps in some situations. But in the case of Bud Light’s new approach, it might actually be something of a better change of pace. As the New York Times notes, the brand is switching from its previous tagline “Here We Go,” to a series of videos centering around the phrase … Read more »
Google: The advertising chameleon may finally show its true colors
Published December 3, 2013
When it comes to its own brand name, Google is famously amorphous, using the “Google doodle” as a chance to spotlight whatever holiday or important historical event it feels like acknowledging. But there’s another aspect of its service in which it has become prolific: stealth advertising. Not just its own, but the promotion of sponsored links to the top of Google searches. Now, however, … Read more »
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