Marketing Automation
Is Facebook the best channel for your brand?
Published July 28, 2014
With the various social media channels available today, there are many options for companies to choose from. Figuring out which channel your brand should have the strongest presence on can be a challenge. Facebook is often talked about as one of the social media channels that businesses must have a presence on, and with good reason. According to a recent article in Tech Crunch, American Facebook users … Read more »
Does your company have a newsletter yet?
Published July 25, 2014
As has been discussed previously on this blog, today’s consumers are faced with a multitude of demands on their attention. This makes it essential for marketers to be able to reach consumers on the channels they are using the most. With so many consumers using mobile, an email newsletter can be a great way to deliver news or information about special offers and reach your audience. One of the … Read more »
Using automated marketing to create “Brand Journalism”
Published July 23, 2014
A brand’s story can be a compelling thing. As customers get to know your brand and connect with elements of its story, it works to forge a relationship between the company and the customer. As has been highlighted previously on this blog, the stronger the emotional connection you can evoke through your marketing, the more easily your consumers will be able to feel a connection with your brand. This … Read more »
Targeting is important, but a personal connection is critical
Published July 21, 2014
Most people who use the Internet have probably noticed that advertisements will appear that are related to websites they have visited or items they have searched for. Any marketer knows that reaching the right audience with the right message at the right time is crucial to success, and targeting plays a critical role in this process. But when really is the right time for a consumer to receive a marketing … Read more »
The benefits of automated marketing software
Published July 17, 2014
Marketing departments have a lot of details to manage. To stay competitive, it’s crucial to reach customers across numerous channels. With all of the options available today, having a solution to help streamline efforts can make a major difference in productivity. With automated software, it’s possible to create coordinated campaigns without having to expend large amounts of resources to … Read more »
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