Marketing specifically for the holiday season

Published October 16, 2014 at 6:42 am

Email marketing during the holiday season doesn’t need to be all about stuffed turkeys and sugar plums, but it should be structured around the general pace of work life in those months. Adjust your marketing campaign schedule to account for the hectic personal lives of your target audience, and you’ll almost certainly see better results.

This advice comes from Amy Neely, who recently wrote about the different types of emails businesses should utilize during the holiday months. All of them take advantage of the timing of the holidays and revolve around perfect day-to-day planning.

For example, Neely recommends sending out an industry forecast email for the following year, depending on how your company operates. You can plan this in the months leading up to January and have it automated to go out right before the holidays to ensure that everyone reads it. Make sure that the email is specific, highlighting the services or special deals your company is offering this season.

Neely explains that businesses can also reach out to customers via email to notify them about when your company will be closed. Not everyone observes the same holidays, and even those that do may take a different length of time off than your company, especially when it comes to responding to email.

And business email campaigns should still consider the little things, like maintaining an appropriate subject line. If you have a sophisticated marketing system already setup, it’s a lot easier to create a holiday version of your normal operations and make sure you have the same reach and visibility.

In the end, proper marketing campaign scheduling will give you more support to efficiently get customers more interested in your brand.