April 2014
Branding on Google Plus
Published April 9, 2014
It’s been a consistent trend over the last several years to leverage social media channels for marketing campaigns. Facebook and Twitter have long been popular platforms, and today marketers are turning to newer options like Instagram to use in campaigns. When Google Plus came onto the scene, it received criticism regarding the size of its user base, but recent research reveals that Google Plus … Read more »
Branding on Instagram
Published April 8, 2014
It’s been said that a picture is worth a thousand words. For this reason, brands have been turning to Instagram ads to extend their reach. In today’s ever-changing landscape of social media platforms, marketers are constantly striving to come up with ways to connect with Millennials. Some brands are looking beyond Facebook and Twitter to accomplish this. The photo-sharing social network, … Read more »
Improving your brand purpose
Published April 7, 2014
As you know, your company brand has a very important purpose. It has meaning, it’s what you represent to your customers. Businesses that want to have lasting success would be well-advised to put a lot of effort into building and maintaining a strong brand that customers will identify with and want to become loyal to. What can companies do improve their brand purpose? As Adweek discussed in … Read more »
Advertising on wearable technology?
Published April 4, 2014
Ads are everywhere these days. From billboards to city buses, television, movies, computer and smart phone screens and more, advertising consistently reaches as far as it possibly can to get our attention. Now, advertising may be coming to our wrists, and even right in front of our eyes (literally), as marketers turn to new devices like smart watches and Google Glass as possible advertising spaces. … Read more »
Pep Boys rebrands itself
Published April 3, 2014
As consumer attitudes change, so does the market. Companies that want to stay ahead must adapt to these shifts. How can companies adapt? One way to accomplish this is by making over the brand. Pep Boys auto chain seeks to do just this, as the company has plans for a brand overhaul in an effort to keep up with the changing ways that people are caring for their vehicles. As an AdAge article reports, … Read more »
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