August 2014
Old Navy generates social media buzz with free flip-flops
Published August 19, 2014
Social media is a significant consideration for companies thinking about how to best reach their most relevant audience through effective campaign marketing. With more people turning to mobile devices, such as smartphones and tablets, for everyday communication, in addition to using them to research and purchase products online, interacting with customers on these channels has become a necessity. As … Read more »
Creating content for the Millennial generation
Published August 18, 2014
The Millennial generation is one of the most talked about demographics when it comes to marketing. There’s a strong desire to reach this group of consumers, but they present a number of challenges that were not necessarily present in other generations. Content marketing is an important aspect of reaching audiences online today. Recently, this blog discussed how the lines between content and advertising … Read more »
How sponsored ads can repel consumers
Published August 15, 2014
As people continue to use the Internet to search for products and services and as a source of information on topics that are of interest to them, advertisers face the challenge of creating ads that grab attention while appealing to the consumer. The changing advertising landscape has led to companies having to blur the lines between ads and entertainment. The more value an ad can provide in terms of … Read more »
Boost your company [VIDEO]
Published August 14, 2014
People looking for products or services often run a quick Internet search to see what’s available in their local area. Most businesses want to boost their visibility in search results, and with good reason. When it comes to local searches, standing out from the competition is essential to success. What can you do online to set your business apart from the competition? One way to boost your company’s … Read more »
Consider your audience when using social media ads
Published August 13, 2014
Recently, this blog addressed the topic of using social media platforms as part of a multi-channel campaign marketing strategy, noting that while social media has the potential to reach a lot of current and potential customers, it can also have a negative effect. One instance in which an undesirable outcome can happen is when companies used paid promotional ads on sites like Facebook or Twitter, … Read more »
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