September 2014
Why the ALS Ice Bucket Challenge campaign was a success
Published September 5, 2014
Unless you’ve been on a social-media fast or living under a rock for the last several weeks, chances are that you’ve heard of or even participated in the ALS Ice Bucket Challenge. The challenge, which is a viral marketing campaign to raise awareness and generate donations for the disease, has become wildly popular, with everyone from your next-door neighbor to tech titans like Bill Gates … Read more »
Why you must use multiple channels for your campaigns
Published September 3, 2014
Technology has made it possible for the people using it to attain instant gratification. Whether it’s instantly responding to a communication from a friend or making a purchase with just the click of a button online, consumers have grown accustomed to getting what they want, fast. As such, the speed of a transaction has become an expectation, as has the idea that consumers can perform such tasks … Read more »
Using automated marketing software to engage your target audience
Published September 2, 2014
If you’ve already been using automated marketing software, you know the benefits it can bring. Brands have the opportunity to reach out to consumers across a multitude of channels, and with the help of software they are able to deliver personalized campaigns to a wide audience. Despite the obvious benefits of automation, you will want to make sure you are using the software correctly as you go … Read more »
Are you making the most of predictive analytics?
Published August 28, 2014
Data is everywhere these days. With more people turning to mobile devices such as smart phones and tablets to communicate, shop and perform other activities that require internet connectivity, there is a wealth of information available. By taking this information and translating it into actionable insight, marketers can create more finely tuned campaign marketing strategies. Analysis is required to use … Read more »
Using your brand personality to ignite emotional connection
Published August 27, 2014
The importance of making an emotional connection with customers has been discussed previously on this blog, and with good reason. When the audience is able to make a personal connection with a brand, it actually makes them more likely to make a purchasing decision. In fact, according to an article in Fast Company, emotion drives fifty percent of purchasing decisions. However, a study by Forrester Research … Read more »
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