Member Sign In

Sign In

January 2015

Adsoft_direct_local_marketing_automation_privacy

Are you respecting the privacy of your mobile audience?

Published January 20, 2015

While the importance of reaching mobile users can put pressure on a localized marketing campaign, businesses must make sure that they are following best practices and respecting the privacy of customers. In an era when internet users routinely click past Terms and Conditions statements without reading, it’s not always easy to keep the customer informed. However, companies that make an effort Read more »

Adsoft_direct_local_marketing_automation_chooseyourownadventure

Twitter’s #chooseyourownadventure

Published January 19, 2015

At this point, most are familiar with the way Twitter promotes interaction between different users: Messages can be tweeted using popular hashtags, linking users to other accounts that support a particular message. Brands have become especially aware of the way that quick connection to their audience can help boost customer satisfaction. Fast Company recently examined one especially innovative use Read more »

Finding your niche audience is important.

THE EASY WAY TO FIND YOUR NICHE [VIDEO]

Published January 16, 2015

Finding your niche audience is important. Fortunately, with all of the different channels available, the internet makes identifying a target audience easier than ever before. Entrepreneur Nick Unsworth has written about this aspect of successful online marketing in a book co-authored by Valerie Shoopman of Facebook. According to an excerpt summarized on Forbes, Unsworth and Shoopman both believe in Read more »

Adsoft_direct_local_marketing_automation_nationalreturnday

Should we celebrate ‘National Returns Day?”

Published January 15, 2015

Sometimes, events or trends that don’t appear to put your business into a pleasing light can become secret weapons for promotion. Two years ago, Oreo won acclaim for a tweet during a power outage in the Super Bowl that helped capitalize on some misfortune. A more timely example is being suggested by an AdWeek article about the “season of returns.” According to the source, we are now Read more »

Adsoft_direct_local_marketing_automation_confidentvspushy

Confident vs. Pushy Emails [VIDEO]

Published January 14, 2015

Transcript There’s a fine line between being excited in your marketing email and coming across as pushy. How do you show confidence without being too overbearing? One way to be more effective, according to CEO Kevin Gould, is to use common, informal language. You don’t have to use slang, but you should sound casual and friendly. Another tactic is to show real passion for your company. The Read more »

Page 7 of 9« First...56789

Self-Service, Local Marketing Automation

Every one who sells, services, or promotes your brand whether across the country or across the globe is a brand ambassador. Our marketing software sits in the cloud helping to execute and manage their local direct mail and email campaigns, collateral printing, microsites with SEO and landing pages, and social media posts without ever compromising your brand. And provides all the enterprise reporting you’ll ever need. AdSoft Direct creates marketing centers that drive new business, improve customer loyalty, and connect you with the most important part of your business: your customers.

About Us »

Get in Touch

Address:
AdSoft Direct, Inc.
740 Tunbridge Road
Danville, CA 94526
Phone:
(888) 3-ADSOFT
(888) 323-7638
Email: