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October 2014


Why Apple’s U2 album giveaway failed

Published October 6, 2014

This blog has previously emphasized how although many elements of marketing have become increasingly automated, customers still want and appreciate a human element. This point is discussed in a recent article for Marketing Magazine that emphasizes how the human touch can never be completely replaced by an automated process. Although technology has evolved to play an increasingly prominent role in daily Read more »


How to set up for success [VIDEO]

Published October 3, 2014

Transcript Automated marketing software has the potential to give you a bigger return for your marketing efforts. But do you know how to make your software really work for you? If you want to get the most out of your automation program, here’s one of the most important tips you need to know: success is in the setup. Here’s how you can make sure your software setup is successful. Before uploading Read more »


How the new facebook changes should affect your content strategy

Published October 2, 2014

If you’ve been using social media as part of your marketing strategy for some time, you might recall a time when brands tried to increase the number of likes on their posts by simply asking. Today, many consider this practice “spammy,” and it is generally frowned upon. Since Facebook itself is among those that do not approve of asking for likes, it has made this sentiment an official Read more »


How to use data and creativity effectively

Published October 1, 2014

Big data is a significant topic for many industries today. As companies have access to more information about customers than ever, it is worth considering how to use data to created increasingly targeted campaigns. However, the data in and of itself is not enough to make gains with a marketing campaign. The key to getting the biggest impact out of big data is to derive actionable insights from the Read more »

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