March 2014
Thin Line Between Advertising and Entertainment
Published March 27, 2014
When it comes to marketing campaigns, the lines between advertising and entertainment are becoming increasingly blurred every day. As brands compete for attention online, the ones who are able to provide an entertaining edge to their content will have an advantage over those who don’t. In today’s world where you can pre-record television shows and fast-forward through advertisements, companies … Read more »
4 Tips for creating an effective direct mail marketing campaign
Published March 26, 2014
Ecommerce may be here to stay, but that doesn’t mean that traditional marketing tactics are out. In fact, if you’re planning a multi-channel marketing campaign, you cannot afford to overlook direct mail as an integral part of your strategy. When done skillfully, direct mail can make a big impression. Keep the following suggestions in mind as you plan your direct mail campaign. 1. Know … Read more »
President Obama promotes Affordable Healthcare on ‘Between Two Ferns’
Published March 25, 2014
When the President of the United States appears on a television show, it could potentially be a great success for government marketing efforts. But what about an appearance on an awkward comedy web series? President Obama has previously appeared on well-known talk shows such as “The Tonight Show” and “The View,” among others. However, when he recently appeared on popular comedian … Read more »
Should you expand your brand?
Published March 24, 2014
The brand is an integral component of any business. It’s how people identify your business and the value your company and product lines hold for them. People can become loyal to brands they love, and go out of their way to avoid brands that they don’t like. There comes a time in the life of a business when the option of whether to expand a brand into another area comes into question. A … Read more »
Advantages of email marketing
Published March 21, 2014
How many times per day do you check your email? Once? Twice? Ten times? If you’re one of the many people using your smartphone to surf the web and use social media, you probably use your phone to frequently check your email, too. Now that more people are using mobile technologies like smartphones and tablets, it’s important to note that email marketing can be a great way to reach customers. According … Read more »
Recent Additions
Popular Articles
- Arby’s changes it’s slogan 10,876 views
- Philadelphia 76ers launch unflinchingly honest localized marketing campaign 8,979 views
- Kermit teams up with Lipton 8,077 views
- Starbucks partners with Match.com 6,472 views
- Rolex uses strategic marketing to stay relevant 6,304 views