March 2014
Target launches new “Target Run” campaign
Published March 20, 2014
What do you do when you’re a major retailer bouncing back from a massive data breach that affected upwards of 100 million customers? How do you restore your customers’ faith in your brand? That’s the quandary Target finds itself in. The retailer aims to restore its image and regain customer trust with improved security measures and their new “Target Run” marketing campaign, … Read more »
Reporter suddenly quits, on air
Published March 19, 2014
A sudden decision by a news anchor that seems to have gained attention brings a curious question to different companies: what to do when you lose an important part of your team in a very public way? For those who haven’t been caught up to speed, American anchor Liz Wahl has caught the attention of global media for her decision to resign from the American branch of the Russian news source RT. During … Read more »
“Secret Menu” may be secret marketing weapon
Published March 18, 2014
You walk up to a counter at a restaurant or sandwich shop and casually mention the name of something that’s not on the menu. But instead of acting confused, the clerk nods, takes your order and sends you on your way. Pay attention to this process, because it’s one that might be a secret marketing weapon for your brand, whether you work in food service or not. The “secret menu” … Read more »
Olive Garden debuts new logo, stocks fall
Published March 17, 2014
Major changes to a brand need to be monitored so that companies can know for sure whether or not they are effective, because sometimes they can have a direct effect on the company’s financial standing. TIME magazine recently made an interesting observation along these lines: not only has Olive Garden recently changed its logo, but its stock dropped by 5 percent on the same day. Correlation may … Read more »
Hoverboard hoax; a success or waste of time?
Published March 14, 2014
In recent years, the 1980’s time travel adventure/comedy film series Back to the Future has gone from being just a fondly remembered trilogy to a widely recognized classic of American popular cinema. It’s not surprising that this would lead to a growth in advertising drawing on the nostalgia of fans and the love of the “geek community.” But Slate writer Will Oremus was disappointed … Read more »
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